G-Star – Denim Journeys

“In Every Stitch a Story”

ROLE: Creative Producer / Integrated Producer

To launch a new line of reworked denim fabrics, G-Star wanted to communicate the authenticity of where these designs and styles come from. As a part of a 360 campaign the creative team landed on telling 3 individual stories, in a documentary format, of the real life people that inspire the designs, while visually tying it together with stitching graphic design elements across social, online, in store and press.