Bugaboo Fox2 (Part 1)
“The Best Ride Ever”
ROLE: EP / Senior Producer / Art Buyer
As a part of a multi product launch campaign, for the the new Fox2 stroller, Bugaboo’s internal creative team came up with a 360 approach to highlight the most impressive features, focused around the tag line, “The Best Ride Ever”. The campaign included film, 3D motion, a microsite build, key visuals, lifestyle and product imagery. The campaign was successfully communicated through Bugaboo channels, social media, online, in-store and press.
CREDITS:
Director: Thessa Meijer Stylist: Suze Kuit DoP: Wouter Verbekt 3D Animation: Tomorrow Bureau Website: Dept Photographer: Dennis Branko Post: Splash Studios Creative: Bugaboo
Bugaboo Donkey3 (Part 2)
“Side by Side Together”
For the launch of the Bugaboo’s new Donkey3 stroller, Bugaboo continued with a similar approach to highlight the most impressive features of the new product, however since the target audience and product differs from the Fox2, the creative link was to tie the stories together visualistically since both strollers were launched at the same time and needed to be introduced cohesively as a part of one campaign.
