G-Star – Motac

G-Star Motac – Constructed for Movement

ROLE: Integrated Producer / Art Buyer

Motac stemmed from the creative vision of Aitor Throup’s Raw Research. Engineered with the ergonomics of the human body in mind, the latest in 3D Denim innovation delivers jeans that move when you do. The creative concept showcases a variety of real life dancers showing off the range of motion possible in the design.

CREDITS:

Director: Judith Veenendaal
Creative Director: Aitor Throup

Creative: G-Star