TEDxAMS CreaTEDestroy

Agency: WE ARE Pi
ROLE: Production Assistant 

TEDxAmsterdam introduces its ‘Human Nature’ theme by provoking one of humankind’s greatest questions: create or destroy? Artist Guido Verhoef blows up 15,000 balloons to reveal the true face of human nature in a thought provoking Idea Worth Doing for TEDxAmsterdam.

The CreaTEDestroy campaign, developed by WE ARE Pi and photographed/directed by Corriette Schoenaerts, highlights the two-sided personality of Ideas Worth Spreading ahead of the online-streamed TEDxAmsterdam event.